Rirandture A/W 2012/13

Hey dolls,

I’m finally back with a new post!

I know I promised I would also post a new OOTD, but the photos turned out to be so crappy, I didn’t want to take any new ones for the past few days. #zeroconfidence

Anyways, since this week was totally packed with the internship (try to do an awesome post after an exhausting day of watching kids), driving lessons, and physiotherapy it was probably good that I didn’t give it another try. Next week maybe.

Also, I changed my theme! I’m super hyped about it right now, because it’s finally more personal and pink!! I missed pink so much… And I changed the name of my blog (yeah took me long enough) from WHAT MAKES US LIVE to MAISON FAYE. Why? Proper post about changing stuff will be next. I hope you like it!

But I’m off topic.

Today, I want to introduce another japanese brand to you: Rirandture!

I discovered this brand only a few weeks ago while flipping through Bijin Hyakka (of course). The picture above was shown as an ad and I immediately fell in love. My first thought was ‘Want… I WANT THIS!’
That’s how it all began. Haha. I’ll skip the whole obsessed-with-this-brand-part.

After doing some research (hail to Google) I completely fell for it.

Rirandture’s concept is to be dressed up, yet casual. Targeted at Women from 20 to 28, they aim to make girls pretty, but not overdressed. The company is part of the Arpege Story collective and has three sister brands: apuweiser-riche (often featured in ViVi and AneCan), JISGLITTY and oeuf doux. Rirandture recently celebrated its 5th anniversary.

Their latest catalog was titled as ‘Baroquish Girl’ (greetings to da engrish). Take a look!

Onepiece: 22,060 Yen (~ 184,60 € / $247,37)
Cardigan: 9,346 Yen (~ 78,20 € / $104,80)
Earrings: 4,095 Yen (~ 34, 27 € / $45,92)
Bag: 15,070 Yen (~ 126,10 € / $168,99)

So badass and yet chic.

Shirt: 11,500 Yen (~ 96,23 € / $128,95)
One-Piece: 13,650 Yen (~ 114,26 € / $153,06)
Beret: 5,040 Yen (~ 42,17 € / $56,51)
Bracelet: 5,145 Yen (~ 43,05 € / $57,69)
Tights: 2,625 Yen (~ 21,98 € / $29,43)

Cape: 22,000 Yen (~ 184,10 € / $ 264,50)
Blouse: 14,700 Yen (~ 123,10 € / $164,84)
Denim: 12,600 Yen (~ 105,44 € / $141,29)
Pumps: 14,700 Yen (~ 123,10 € / $164,84)
Bag: 14,700 Yen (~ 123,10 € / $164,84)

Coat: 22,400 Yen (~187,44 € / $251,19)
Skirt: 12,000 Yen (~100,40 € / $134,56)
Bracelet: 3,675 Yen (~ 30,75 € / $41,21)Shirt: 11,550 yen (~ 96,65 € / $ 129,50)
Pants: 13,650 Yen (~ 114,62 € / $ 153,06)
Bag: 4,725 Yen (~ 39,54 € / $ 52,98)
Pumps: 14,700 Yen (~ 123,10 € / $ 164,84)

Blouson: 24,150 Yen (~ 202,09 € / $270,81)
Skirt: 12,600 Yen (~ 105,44 € / $141,29)
Necklace: 6,195 Yen (~ 54,84 € / $69,47)
Boots: 22,060 Yen (~ 184,60 € / $247,37)Pullover: 9,975 Yen (~ 84,74 € / $11,85)
Skirt: 8,296 Yen (~ 69,42 € / $93,30)
Beret: 4,095 Yen (~ 34,26 € / $45,92)
Necklace: 5,145 Yen (~ 43,05 € / $57,69)
Bag: 3,440 Yen (~ 28,78 € / $38,57)
Tights: 1,800 Yen (~ 15,06 € / $20,18)
Booties: 17,850 Yen (~ 149,37 € / $200,16) Onepiece: 19,950 Yen (~ 166,40 € / $223,71)
Headband: 1,575 Yen (~ 13,18 € / $17,66)
Earring: 2,205 Yen (~ 18,45 € / $24,72)
Flats: 12,600 (~ 105,44 € / $141,29)

Do you like their collection?
Personally, I loved it and would wear every single piece of clothing! But I also think those items are a bit too common. They look a lot like other brands’ (say ladymade and mercury duo) items and that might be bad for business. Also, I don’t really recognize a lot of the 2012 baroque craze in here, except for the jewelry. But then again, it’s just ‘Baroquish’ and hey, it’s Japan. If it’s English, it doesn’t have to make much sense.
If you like retro elements and feminine lines, you should definitely go for Rirandture!

Check out their website!

I’ll go off to bed now, after an exhausting night working at a club (my new job!) till 5am this morning I need a lot of sleep)

xxx

PS.: Can I just say how sometimes the names of japanese brands amaze me? As if their producers would WANT their costumers to fail at pronouncing them.